Our Naming Services
TIME & COST CONSIDERATIONS

The naming process can take as little as five weeks (assuming availability of the necessary participants and prompt decisions). Eight to ten weeks should be sufficient in most cases, excluding market research. This includes preliminary legal search, which today can be a 24-hour proposition, and a round of comprehensive U.S. final and international preliminary search. Full international search requires additional time.

Professional service fees must vary, of course, in proportion to the required complexity of the fact finding and planning phase, category conditions, the economic and strategic load that the name must carry, and client decision and approvals process requirements. We have provided naming services ranging from $12,000 to $40,000 (legal costs not included). We are pleased to provide more specific estimates, together with professional references, on request.

This section on naming can be downloaded and printed using Adobe Acrobat Reader software.
Click here for the PDF file: Tony_Spaeth_Naming.pdf