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Useful Links
Professional associations and
other communities who contribute to
corporate identity knowledge... including competitor colleagues:
Identity news
& tradecraft |
|
Brand New |
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Designer Armin Vit reports on new logos of all kinds,
and we all pile on. |
| Brands of the World |
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Thousands of logos, their designers, and the eps files.
An archive, too.
(Caution: some logos are 'approximated') |
| Brandchannel.com |
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A 'public service' site maintained by Interbrand (see below)... news and views on branding |
| CI-portal.de |
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Unique! True CI portal, hundreds of links to corporate identity resources, just for German-speaking markets. |
| Company names etymology |
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List of company name derivations, from Wikipedia |
|
Emblemetric |
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PhD James Bowie mines the U.S.Trademark data base for
verbal clues to visual trends and key-word insights on
logo design. Nascent; promising. |
| Iconic Logo Designers |
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A list of the greats, curated by Irish designer David
Airey |
|
Identity Designed |
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"A showcase and forum for those involved in the design
of brand identities," where David Airey invites the new
brand's designers to tell the launch story |
|
LogoDesignLove |
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Designer David Airey's labor of love; a rich
repository |
| LogoLounge.com |
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Trade talk and a searchable (by subscription) logo database |
|
ReBrand
|
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Produces annual competition. Originally a program of Center for Design & Business
(at Rhode Island School of Design/Bryant University);
independent as of 2009 |
|
Hans Stol |
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English version of Hans's Dutch site about CI. Includes a catalogue of corporate brands and links to manuals, identity firms, other resources. |
|
The
Brander |
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Stories celebrating "branders," the entrepreneurs who
truly make their marks.
It's from René Allemann's
Zurich-based
Branders Group (listed below). |
|
InternationalBranding.org |
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A dream of the passionate Errol Saldanha, this
non-profit association promotes branding as a professional
specialization. |
| Wolda.org |
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Wolda is the high-profile graphic design award scheme
that rewards the best logos and trademarks designed
throughout the world. |
The big identity consultancies |
FutureBrand
(Interpublic) |
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Formerly Dieffenbach Elkins, added to Interpublic in 2003 |
Interbrand
(Omnicom) |
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Started in London in 1974 for product naming; bought by Omnicom who added several other U.S. and European design firms |
Landor
(WPP) |
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Probably the biggest; owned by Y&R, so now also a WPP property |
Lippincott
(Marsh McLennan) |
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Generally considered the CI industry's founding firm,
still going strong, but now positioned "brand science." |
Siegel & Gale
(Omnicom) |
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Alan Siegel's NY firm, sold (to Saatchi), bought itself back in 1998, sold again (to Omnicom) in 2003. |
The Brand Union
(WPP) |
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Part of Martin Sorrell's WPP agency world, formed in 1990 from Sampson Tyrrell and Anspach
Grossman Portugal. Was named "Enterprise IG" until
Nov. 2007 |
Wolff-Olins
(Omnicom) |
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London-flavored. Acquired by Omnicom in 2001. |
Other full-service identity firms |
| 35 |
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A UK contender in corporate branding (and reporting) |
| BrandLogic |
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Wynn Medinger, Hampton Bridwell and Fredi Jaggy anchor this Connecticut-based firm;
consulting associates include Gene Grossman and Tony Spaeth |
| BrandEquity International |
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The Selame family's long-established Boston-based design
consultancy |
|
Branders Group |
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Zurich-based and multidisciplinary, all passionate
Branders |
| Brandient |
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A pioneer in Romania's growing identity industry (and
in 2011, in Singapore too) |
| CoreBrand |
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Measurement-driven brand planning, plus design |
| Corporate Edge |
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Several U.K. branding design firms, merged since 1997,
renamed in 2001 |
| Essen
International |
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Stockholm-based corporate branding strategy, design and
implementation |
| Experto en Marcas |
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Argentina's Marcelo Sapoznik |
| Faidon Design |
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From Sweden, Johan Hedborg's branding energy |
| Gottschalk+Ash |
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A global CI firm since 1965. G+A trained many of
the best. Toronto-based. |
| Grapefruit |
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Another world-focused Romania-based corporate and brand
consultancy |
|
Guerrini Design Island |
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Thoughtful and prolific, from Barcelona or Buenos
Aires |
| Guillermo Brea & Associates |
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Buenos Aires identity designer-teacher, responsible for
Argentina |
| Kass Uehling |
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Team led from NY by veterans Milt Kass and Jim Uehling |
| Lemento |
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Tom & Nele Vanderbauwhede & team, "Building Corporate
Brands" in Antwerp |
|
Marshall Strategy |
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SF-based consultants Phil Durbrow & Ken Pasternak
(outsource design) |
|
MBLM (say
emblem) |
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New 2011 team led by veterans John Diefenbach & Claude
Salzberger |
| Monigle Associates |
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Denver-based, with major U.S. programs (strong in health care, banking) |
|
Moodley
Brand Identity |
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Austrian leader, deep design bench and a lovely
portfolio |
|
Moving Brands |
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London-born, now SF/Zurich/Tokyo too, founded 1998 by Ben Wolstenholme |
| MyBrand |
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Lisbon-based alumni of Wolff Olins, who acquired the
(UK) Drive consultancy |
| Nameless (and broken link) |
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London team of Landor, Wolff Olins, Enterprise and Henry
Steiner alumni |
|
Porkka & Kuutsa |
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Finland's gift to the identity community; strong
design, deep portfolio |
|
Saffron |
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London/Madrid, Wally Olins' second base, already a
contender for leadership |
| Saldanha |
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Errol Saldanha, in Toronto |
| Steiner &
Co. |
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The leading identity firm in Asia, under Henry Steiner,
in Hong Kong |
| Verse
Group |
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New (2004) NYC partnership features a "narrative
branding" methodology |
| VIRTUALTRIP |
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From Buenos Aires, strategic design based on "cultural
branding" |
Design firms with world-class identity credentials |
| Carbone Smolan Agency |
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Ken Carbone, Leslie Smolan and friends do great work |
| Cato Partners |
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Ken Cato's Australian "Identity and management design" firm... a good 'un |
| Chermayeff &
Geismar & Haviv |
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Ivan & Tom, national treasures, in 2013 add Sagi |
| Hesse
Design |
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Christine and Klaus Hesse, in Düsseldorf |
| johnson banks |
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Michael Johnson's hot and growing London firm |
| Pentagram |
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Extraordinary international design firm, run like a law
firm of elite partners |
| Vignelli Associates |
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Massimo and Lella Vignelli, modern international classicists |
Freelance
identity stars |
|
Steve Cazlan |
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Experience at AGP, Interbrand, Siegel+Gale |
| Joe Finocchiaro |
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Joe is an inside secret - a perfectionist sought by other designers to finish and polish their work,
and a creator as well |
|
Steve
Haines |
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Small firm with big experience |
|
Jerry Kuyper |
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An American master (site to come) |
|
Willi Kunz |
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The designers' designer, with a rich portfolio of
classically beautiful marks |
| Miles Newlyn |
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Another insider resource, Miles is a London based
typographic designer engaged with corporate identity and
brand |
| Onoma |
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The NYC office of Roger van den Bergh |
|
Gabi Toth |
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Also in Bucharest, with worldwide clientele (including
Identityworks.com) |
| Bob Wolf |
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Another American master (site to come) |
|
Howard York |
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Professsor and practitioner (AGP, Lippincott,
FutureBrand, Addison) |
Implementation & Identity Management |
| identityManager |
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Specialists in the design of web sites to administer corporate brands, replacing printed manuals;
a subsidiary of Monigle Associates. |
| Harkess-Ord |
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Global implementation managers; they plan, engineer, source and supervise the full checklist including signage |
VIM
Group
NykampNyboer
Endpoint
BrandActive
WIIN Solutions
Brand Implementation Grp.
Kilika |
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A partnership of regionally-based implementation and
identity management firms, joined to better service
multinationals, from offices in Amsterdam,
Madrid, London, Dubai, Toronto, Los Angeles and Melbourne. |
| Signmanager |
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"Brand asset managers" in Australia and New Zealand |
| Goldmarks |
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Specialists in brand extension licensing services |
| Global Sign Logistics |
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Independent implementation planning and oversight |
| BrandEnsemble |
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A Web-based identity management tool that personalizes
content to the needs of specific users... developed by
BrandLogic |
| IdentityDirector |
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Another Web house for your brand's graphic standards and
visual assets,
from Gottschalk+Ash |
Homage to masters |
| Paul-Rand.com |
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Everything about Rand; a labor of love, from Daniel
Lewandowski |
|
John Lloyd Archive |
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Life's work, and thoughts, from co-founder of the UK
firm Lloyd Northover |
|
StefanKanchev.com |
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Kanchev (1915-2001) was a prolific Bulgarian maestro |
Lest we take ourselves too seriously |
| Enormicom |
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The fool-proof how-to's for naming, logo design and tag
lines |
| GasSigns.org |
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Every retail gas brand in America, ever, hundreds of
them; and a few from elsewhere; from an enthusiast
(John Cirillo) |
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Hell: the brand |
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Chris Herron documents the rebranding of this popular destination |
| LogoRIP |
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A graveyard for loved and honored brandmarks |
Reciprocal
links |
| Customer Loyalty
Marketing |
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ICPL is "the world's no. 1 loyalty specialty agency,"
with eighteen offices |
| Communicatie |
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Links to global communications resources, from
Netherlands |
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