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Corporate Identity Process

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Corporate Identity Process





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See (full) PDF version: CI process charts.pdf
   

Most identity specialists will agree, I believe, that the process shown here is universal.  To be fully effective, whether consultants or designers, we must all respect the logic of the same necessary steps and sequence. What differentiates us is what goes on inside the boxes. For consultants, it's primarily what we bring to the Identity Plan box in terms of our education, experience, insights and learning/planning skills and then,  the ability to nurture our creative output through to successful launch. For designers, it's specialized knowledge and a particular brilliance brought to the Logo Design box, plus the ability to manage systemically the subsequent application and implementation boxes.


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