
BDO International Radical rebrand, just don't change the logo

Bausch + Lomb When everything else has changed, consider the brand too

Bpost Belgium's postal service modernizes, prepares for competition

Cable & Wireless Communications From hard flat thumbprint, to soft round ampersand

Expeditionary Learning With great reluctance, leaves Outward Bound behind

Gap How not to learn that people care

LM Wind Power Group Blades of authority

McGladrey Can two companies share a brand?

Mobile TeleSystems Less egg, more button

PricewaterhouseCoopers Now to be PwC

Santos Brasil Where sea meets land

Symantec Getting back to basics

Towers Watson TW initialed it

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