MillerCoors

New:  Company, name and logo

Launched:  July 1, 2008

Story in brief:
It's a new company -- not a merger, but a joint venture of SABMiller plc, and Molson Coors Brewing Company -- limited in scope to their U.S. and Puerto Rico operations. And it's America's number two.

Design is by a Pentagram team led by Michael Bierut.

Credits:
C.E.O. - Leo Kiely
Identity counsel and design - Pentagram (NY)
 

First Impressions:
To take a simple circle-mark, and make of it a user experience... shows the wit (and elegance) one can expect of Michael Bierut. No wonder his client, Mr. Kiely, looks so happy; he has a sense of humor.
 

Corporate Brand Matrix ratings (est.):  
100% structural,  0% strategic,  0% functional