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2007 Programs

Thumbnail reviews. What's new, and worth attention? Who did it and why? Fact and opinion.


ArcelorMittal
Red ribbon of steel

Brocade Communications Systems
Off to a flying restart

Chrysler LLC
Looking pretty old, though

Cision
Precise and decisive

Citigroup
Unity in name, division in color
    

Covidien
Tyco spin-out, aggressively named

    


Daimler AG
Clean umbrella, parent of brands


Delta Air Lines
Returned from the nearly dead
    

Devon Energy
From twenty-seven to one, proudly

   


Experian
Out of many, one

   


The Joint Commission
First do no harm
                 

Johnson Controls
Another World

The Nielsen Company
The rebranding of VNU, and about time too

Nokia Siemens Networks
Names of the past, wave of the future

Tyco Electronics
Plugged-in spinout branding
  

Unum Group
E Pluribus Unum
  

Vale
Proudly, Brazil's biggest

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