Identityworks: Reviews - 2004 programs
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2004 Programs

Thumbnail reviews. What's new, and worth attention? Who did it and why? Fact and opinion.


AFLAC
Yes... our name quacks

Assurant
Subbrand of Fortis, borrowed and promoted

BASF
A chemical reformation

Bausch & Lomb
It's all about focus!

Genworth
"Built on GE heritage"
  

Hankook
"Proactive Tireship"
  

InBev
No one holds more beer
  

Mabe
Congenial appliances from Mexico
  

NBC Universal
Collected spare parts
  

NYC2012
An exuberant bid for the Olympic Games

one
A new UK railroad company

Travelocity
"Guiding Stars" for this site makeover

TVR
A new flag for Romania's public TV channels

Unilever 
Significant new corporate branding strategy

United Way of America
Repair-work thirty years later 

YWCA - USA
Yes -- this is a logo

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