Identityworks: Reviews - 2003 programs
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2003 Programs

Thumbnail reviews. What's new, and worth attention? Who did it and why? Fact and opinion.


Abbey
Abbey National goes soft and fuzzy

Altria
Finally effective, the new Philip Morris parent

Brink's
Formerly Pittston

BT
The fey piper is replaced by yet another globe

Braxton
The new Deloitte Consulting... in Japan only!

Cardinal Health
An extraordinary act of renewal

Gateway
What's going on?

GulfTerra
Former El Paso Energy Partners

Invista
The spinout of DuPont's fibers and textiles 

Lippincott Mercer
Farewell Walter Margulies 

MCI
Bankrupt? Little old MCI?

Northwest Airlines
A weaker logo for a stronger brand?

Rompetrol
Romania's petrol, another energy flower

Smith & Nephew
Another eager, energetic person

Time Warner
AOL? Like the merger never happened

Total
More energy than TotalFinaElf

UPS
A gender change

Yellow Roadway
Are we still in Kansas, Dorothy?

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