GATEWAY: What's going on?

New: Spotted logo

Launched: Seen October 2, 2003

Story in brief:
What's going on here? Earlier this year the G-spot symbol quietly disappeared from gateway.com, and from some print ads. Then today (October 2) this kid-mutilated logo signed a Gateway Professional ad.
2004 update (March 16): On TV, the Green wordmark sans G-spot now appears within a spotted-box frame.

Credits:
CEO - Theodore Waitt
Identity counsel - ?
Logo design - ?

First Impressions:
The brand is simply out of control.

[Note: The remnants of Gateway were acquired by Acer in 2007.]