2001 Programs

Thumbnail reviews. What's new, and worth attention? Who did it and why? Fact and opinion.

Accenture No longer Andersen Consulting,  with "accent on the future"
Alacra The smart swift name of a business portal
Amersham Thinking inside the box
Archer Daniels Midland Politically correct, but...
ChevronTexaco ExxonMobil redux
Computer Associates A new leader brings identity change
Consignia plc The (British) Post Office, gone global
El Paso Energy The new world power in natural gas
GlaxoSmithKline New initials to learn, in an orange pill?
Goodrich Add wings, lose the wheels
J.P. Morgan Chase The first tentative step toward a new brand
Mirant Southern Energy is now Mirant
Morgan Stanley Drops Dean Witter, and makes a play for "Morgan"
RBC Financial Group formerly Royal Bank of Canada
Scios Inc. A new team, and a fresh start
Simplex Solutions Uses a new logo to kick start its IPO, and launch a transforming technology