
3com They sold Palm, but are still a three-ring enterprise

Amtrak "Marking the rebirth," for real (I hope)

Arthur Andersen The world's most orange accountancy. As of March 5 '01, Arthur will soon go away

BP Focuses its energy into one powerbrand

Cingular Singularly exuberant symbol

Delta Under new leadership, Delta (finally) discovers design

ExxonMobil A corporate two-brander

France Telecom A big 'Et' for Europe

New York Stock Exchange A technology upgrade

Pharmacia A placeholder? Maybe not...

Sensient Technologies From Universal Foods, a big change

Syngenta Elegant, effective and appropriate

Thales It was Thomson-CSF, an aerospace and electronics giant

U. S. Air Force "No one else comes close"

Verizon Good name (my call), less-good logo

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