2000 Programs

Thumbnail reviews. What's new, and worth attention? Who did it and why? Fact and opinion.

3com They sold Palm, but are still a three-ring enterprise
Amtrak "Marking the rebirth," for real (I hope)
Arthur Andersen The world's most orange accountancy. As of March 5 '01, Arthur will soon go away
BP Focuses its energy into one powerbrand
Cingular Singularly exuberant symbol
Delta Under new leadership, Delta (finally) discovers design
ExxonMobil A corporate two-brander
France Telecom A big 'Et' for Europe
New York Stock Exchange A technology upgrade
Pharmacia A placeholder? Maybe not...
Sensient Technologies From Universal Foods, a big change
Syngenta Elegant, effective and appropriate
Thales It was Thomson-CSF, an aerospace and electronics giant
U. S. Air Force "No one else comes close"
Verizon Good name (my call), less-good logo