
Alstom Independence for a joint venture

Ameren A deregulation-driven regional utility merger

Bestfoods Splitsville; spin away the Corn Products commodities, elevate the “best” consumer brand to the corporate level

Celera Decoding the genome, with celerity

Cendant "The largest consumer business services company in the world."

Commonfund Funding excellence in American education

Diageo The merger of Guinness and Grand Metropolitan P.L.C.

Dynegy ...a marriage of energy and imagination

Fortis New logo for this insurance partnership

GeoCities New brandmark generates $3.9 billion?

Iridium Stellar brandmark for your satellite cellphone

ITT Industries Outlasting Araskog, Travis Engen preempts the ITT brand

MCI Worldcom Worldcom simply recycles the MCI logo

Monsanto The repositioning of a chemicals brand as a life sciences brand

NEF New England Financial, formerly "The New England"

Nvest Formerly NEIC, aka New England Investment Companies

PricewaterhouseCoopers "The biggest name in professional services"

UBS Two regionals forge global keys

Venator It used to be Woolworth

^ top of page