Thumbnail reviews. What's new, and worth attention? Who did it and why? Fact and opinion.
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Alstom
Independence for a joint venture
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Ameren
A deregulation-driven regional utility merger
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Bestfoods
Splitsville; spin away the Corn Products commodities, elevate the “best” consumer brand to the corporate level
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Celera
Decoding the genome, with celerity
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Cendant
"The largest consumer business services company in the world."
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Commonfund
Funding excellence in American education |
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Diageo
The merger of Guinness and Grand Metropolitan P.L.C.
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Dynegy
...a marriage of energy and imagination |
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Fortis
New logo for this insurance partnership |
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GeoCities
New brandmark generates $3.9 billion? |
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Iridium
Stellar brandmark for your satellite cellphone |
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ITT Industries
Outlasting Araskog, Travis Engen preempts the ITT brand |
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MCI Worldcom
Worldcom simply recycles the MCI logo |
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Monsanto
The repositioning of a chemicals brand as a life sciences brand |
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NEF
New England Financial, formerly "The New England" |
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Nvest
Formerly NEIC, aka New England Investment Companies |
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PricewaterhouseCoopers
"The biggest name in professional services" |
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UBS
Two regionals forge global keys |
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Venator
It used to be Woolworth |
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