In these pages,
we honor identity design work of excellence, for public service clients...  work done pro bono (usually at significantly reduced rates. Pro bono means "for good;" it should not mean "for free.")

The best lawyers and doctors donate service to good causes, or charge pro bono rates of half or less. So do the best identity consultants and designers - the big firms, as well as one-person offices.  Their gifts of brand (or rebrand) can add make-or-break clarity, impact and appeal to their client's cause. But too often, the value of their contribution seems under-recognized. 
We'll try to change that here.

Nonprofit Finance Fund "Where Money Meets Mission"
Romanian Society of Pharmacology, Therapeutics and Clinical Toxicology En Garde, El Raton!
Giant Magnet Can't help but attract
The Gay and Lesbian Alliance Against Defamation Trumpeting gay pride
Encore Careers For the next big phase (phrase?) in our lives
Greene Hill Food Co-op Mouthwatering visual system
Open Path A beacon of hope
Millennium Promise Extreme poverty ends here
The Paley Center for Media Refocused by Landor
La Casa de las Madres by Landor; says what it is, and what it does
Product RED New meaning to Pro Bono, from Wolff Olins
Addus by Errol Saldanha, 2006
Macmillan Cancer Support by Wolff Olins, 2006
Starshine Academy by Scott Lerman and Joe Finocchiaro, 2006
Milwaukee Institute of Art & Design by Chermayeff & Geismar, 2006
WTC Memorial Foundation by Gene Grossman, 2005
American Theatre Wing by Gene Grossman, 2005
FIRST by BrandLogic, 2004