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    <link>http://www.identityworks.com</link>
    <description>Latest corporate identity news and reviews; tools for corporate brand planning and name development, from independent corporate / brand identity consultant Tony Spaeth.</description>
    <language>en-us</language>
    <copyright>Tony Spaeth</copyright>
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      <title>Transdev, by W &lt;new&gt;</title>
      <pubDate>Wed, 17 Apr 2013 14:03:05 -0400</pubDate>
      <link>http://www.identityworks.com/reviews/2013/Transdev.htm</link>
      <description><![CDATA[Here's Transdev, a global leader in public transport, rebranded  (by W) to restore confidence.]]></description>
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      <title>Kering, by Havas &lt;new&gt;</title>
      <pubDate>Sun, 24 Mar 2013 14:50:11 -0400</pubDate>
      <link>http://www.identityworks.com/reviews/2013/Kering.htm</link>
      <description><![CDATA[French conglomerate PPR boldly transforms into fashion-focused KERING, designed by Havas.]]></description>
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    <item>
      <title>Actavis, by Lippincott &lt;new&gt;</title>
      <pubDate>Fri, 1 Mar 2013 13:58:16 -0500</pubDate>
      <link>http://www.identityworks.com/reviews/2013/Actavis.htm</link>
      <description><![CDATA[Watson buys/becomes Actavis, by Lippincott; transfomation story, with a bonus. ]]></description>
    </item>
    <item>
      <title>Harvard Univ Press by C&amp;G &lt;new&gt;</title>
      <pubDate>Wed, 30 Jan 2013 12:32:29 -0500</pubDate>
      <link>http://www.identityworks.com/also_noted/index.htm</link>
      <description><![CDATA[Noted: Harvard University Press - another solid mark from C&G's Haviv, who is on a roll. ]]></description>
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