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    <link>http://www.identityworks.com</link>
    <description>Latest corporate identity news and reviews; tools for corporate brand planning and name development, from independent corporate / brand identity consultant Tony Spaeth.</description>
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    <copyright>Tony Spaeth</copyright>
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      <title>Review: AkzoNobel &lt;new&gt;</title>
      <pubDate>Thu, 8 May 2008 14:20:39 -0400</pubDate>
      <link>http://www.identityworks.com/Reviews/2008/AkzoNobel.htm</link>
      <description><![CDATA[World's largest paint & coatings company acquires ICI, and Saffron extends its reach.]]></description>
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      <title>Review: NTT DoCoMo, by [TBD] &lt;new&gt;</title>
      <pubDate>Thu, 1 May 2008 10:10:44 -0400</pubDate>
      <link>http://www.identityworks.com/Reviews/2008/DoCoMo.htm</link>
      <description><![CDATA[World's leading mobile communications company gets more serious, and punches up its brandmark.]]></description>
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      <title>Review: NetApp, by Landor SF&lt;new&gt;</title>
      <pubDate>Sat, 29 Mar 2008 16:24:13 -0400</pubDate>
      <link>http://www.identityworks.com/reviews/2008.NetApp.htm</link>
      <description><![CDATA[Gateway to greater awareness, for this underappreciated data storage leader.]]></description>
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      <title>Pro Bono: Open Path by Landor&lt;new&gt;</title>
      <pubDate>Fri, 28 Mar 2008 16:50:26 -0400</pubDate>
      <link>http://www.identityworks.com/probono/Open_Path.htm</link>
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      <description><![CDATA[Great name and design idea, for people seeking parenthood.]]></description>
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      <title>Review: Devon Energy&lt;new&gt;</title>
      <pubDate>Wed, 26 Mar 2008 13:25:06 -0400</pubDate>
      <link>http://www.identityworks.com/reviews/2007/Devon.htm</link>
      <description><![CDATA[We missed the launch (December 2007) of this excellent rebranding by Landor of a company growing into its success, and adopting a leadership posture.]]></description>
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