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    <link>http://www.identityworks.com</link>
    <description>Latest corporate identity news and reviews; tools for corporate brand planning and name development, from independent corporate / brand identity consultant Tony Spaeth.</description>
    <language>en-us</language>
    <copyright>Tony Spaeth</copyright>
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      <title>Belkin, by Wolff Olins &lt;new&gt;</title>
      <pubDate>Fri, 3 Feb 2012 10:54:00 -0500</pubDate>
      <link>http://www.identityworks.com/reviews/2012/Belkin.htm</link>
      <description><![CDATA["Pip," by Wolff Olins for Belkin, tells the story of a patient designer. ]]></description>
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      <title>jcpenney, by brandadvisors &lt;new&gt;</title>
      <pubDate>Wed, 1 Feb 2012 14:28:16 -0500</pubDate>
      <link>http://www.identityworks.com/reviews/2012/JCPenney.htm</link>
      <description><![CDATA[Some insights on jcpenney (sic) by brandadvisors (sic), on official launch day]]></description>
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      <title>Coyoty, by Moving Brands &lt;new&gt;</title>
      <pubDate>Tue, 3 Jan 2012 12:06:04 -0500</pubDate>
      <link>http://www.identityworks.com/reviews/2011/Coyote.htm</link>
      <description><![CDATA[Was this the best CI program of 2011? Coyote, by Moving Brands. ]]></description>
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    <item>
      <title>The HP saga &lt;new&gt;</title>
      <pubDate>Thu, 15 Dec 2011 23:17:25 -0500</pubDate>
      <link>http://www.identityworks.com/reviews/2011/HP.htm</link>
      <description><![CDATA[It's official; Removing Brand. HP is not yet ready for a new logo. ]]></description>
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