2 22 JUNE 2009 | 15:52 GMT

2D or 3D?

by contributor Marco Rezende

Editor’s note: I invited our Contributors to respond to Olivier Bouchard’s question, in the very first comment on this Forum. Here’s Marco’s answer.

Beyond esthetics, what is more effective: a 2D or a 3D logo ? Based on scientific findings, we have to accept that 3D is more suited to the human brain. Let´s see why. Continue reading this entry >>

1 17 JUNE 2009 | 13:25 GMT

Welcome to Identity Forum

We have been online together for ten years now, and almost every day of it I have received kind thoughts from readers, always greatly appreciated. I do believe there is a community out there, centered in a passion for great identity work, and in our respect for the leaders who have learned to understand its power.

You are part of this community. So let’s take the next step, and open the dialogue.

To help create useful discussions, I have invited a number of experienced and articulate experts, leading identity managers, designers, and strategists from a range of nations, to post their thoughts and observations here from time to time. These contributors (listed at right) will also join in comments with one another, and with you. They honor us with their participation.

Comment freely, and use Contact to send your questions, and your own observations. With your help, we can only improve the dialogue. It is my hope that our common mission — to promote greater awareness and respect, in leadership suites, for the breadth and power of the living brand as a tool of leadership — will gain in critical mass from your participation.

My deepest thanks to Gabi Toth for designing this Forum site, and a bow to Miles Newlyn for the idea of Identity Forum’s flag.

All are welcome to comment on posts (especially students, both of business and design). We ask only that you stay ‘on brand’ (the institutional brand, that is). And try to be positive. It is easy to criticize, and sometime fun; but Identity Forum, like the rest of Identityworks, will always prefer to celebrate good work.

So to begin, what do you think we should talk about in this Forum? Tony Spaeth, Editor

Page 5 of 5
&nsp;