By: Grand Pubah of Corporate Identity

Grand Pubah of Corporate Identity — Thu, 19 May 2011 20:16:53 +0000

Thank you Wally Olins.
Branding is solely a made up Practice whom can only trace its roots to when Walter Landor invented the terminology in late 1980s.
Corporate Identity is soley a Legitimate Practice whom can trace it’s roots thousends of years back to the ethiopian and sumerian tribes, as well, cave paintings.
Branding as a Profession has destroyed any pre-conceived notion of Corporate Identity.
One only has to look at the landscape of weak, prosaic, diabolical identities that are more tactical than strategic.
Corporate Identity can survive without Branding !!!!
Branding cannot survive without Corporate Identity.
Mr. Spaeth, It is a misnomer to solely credit Lippincott & Margulies as being the purveyers of Corporate Identity, they were not alone.
Corporate Identity is an Industrial Design activity others were involved sucn as, Henry Dreyfuss, Norman Bel Geddes, Donald Desky Associates, Dixon & Parcels, The Dickens Group, Frank Gianninoto Associates, (others).
Raymond Loewy stated he invented the term. Gordon Lippincott stated he invented the term.
The 1st Modern Day Corporate Identity program was International Harvester by Reymond Loewy before Lippincott & Margulies..
The truth lies in who or what you believe the Chicken or the Egg.
There were others involved with Corporate Identity at the seme time as Lippincott & Margulies:
1. Saul Bass
2. Paul Rand
3. Morton Goldsholl
4. Walter Landor
Others to numerous to mention.
For all the Corporate Identity programs Lippincott & Margulies designed historically.
None of them has garnered the press of one Identity developed and designed by SAUL BASS   or PAUL RAND.
“Corporate identity clearly begins to accelerate in the mid-to-late 1950s, exactly when Lippincott & Margulies committed to the promotion of “CI” with missionary fervor”.
The largest and most successful Corporate Identity 1950s to date was CBS designed by Bill Golden and Georg Olden CBS in-house design team.

By: saffron

saffron — Tue, 22 Mar 2011 11:47:28 +0000

as a new brand manager( learner).. I am loving the clarity in this post.. identity word relates me to the truth, values

By: Denis Riney

Denis Riney — Thu, 20 Jan 2011 15:45:15 +0000

Surprising stats - but I would quibble about the relevancy of the data pre-1995 (when the Internet started to blossom)
I wonder what the trend line looks like over the last 15- 10- or 5-year periods - it might tell a different tale.

Comments on: Corporate identity or corporate brand?

By: Grand Pubah of Corporate Identity

By: saffron

By: Denis Riney