Comments on: Top 10 identities that should never change

By: Steve Bowman

Steve Bowman — Thu, 16 Sep 2010 06:48:07 +0000

Maybe the list should run to Top 100
Have to add QANTAS - the flying kangaroo has lasted well with very little tweeks
and become a national identity - strange name / strong visual

By: Tom Dabner

Tom Dabner — Fri, 30 Jul 2010 10:48:29 +0000

Correction, 4 of the above use Helvetica, 3M, Target, AmericanAirlines and I believe Caterpillar too, however a condensed version.

By: Tom Dabner

Tom Dabner — Fri, 30 Jul 2010 10:46:18 +0000

I find it fascinating that 3 out of the 10 you have chosen use Helvetica, just another piece of evidence proving its timelessness.
On another note I preferred the CBS logo from 1966, the type sits better for me, but I agree with the eye, not to change.