Comments on: Truth in Branding

By: Scott Lerman

Scott Lerman — Tue, 17 May 2011 01:58:16 +0000

Here’s a link to the ?truth talk if you’re interested.
http://vimeo.com/19229287

By: saffron

saffron — Tue, 22 Mar 2011 11:22:22 +0000

most of the fmcg brands promise the things they have kept in mind when they start building their brand. when they make something the product / service is never the same which they have planned in earlier days it goes through several channels. while branding the service mostly we promote what we have thought tht brand to be in this process we always tend to make it look good in the market which I think is a not a white lie. I am agreed with tony spaeth that management can lie so communication message can be a lie but brand will be perceived by the consumers who will decide the integrity, preciseness and the service.

By: Joris van Zoelen

Joris van Zoelen — Tue, 18 Jan 2011 07:51:44 +0000

@Tony: Yes, I agree completely. And - if making money is the main goal - also be honest about it. Might be challenging, but if you deliver valuable products or services that are unique and relevant, you will still be in business and … true.