http://www.identityworks.com/forum/identity-strategy/the-united-airlines-rebranding-strategy/ Just another WordPress weblog Thu, 17 May 2012 03:36:56 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.identityworks.com/forum/identity-strategy/the-united-airlines-rebranding-strategy/comment-page-1/#comment-225317 Michael Brierton Tue, 10 Jan 2012 14:59:54 +0000 http://www.identityworks.com/forum/?p=329#comment-225317 I agree with alot of whats been said. A great opportunity blown. A completely worn out type font, with a 20 year old staid symbol. Heavy, slow, old. Although not completely surprising when corporations really Own us, it's just more "take it or leave it"- we're the biggest". If they don't care about taking some brand position, how much can they care about their product and service? Getting ready to switch my miles program - If I can. I agree with alot of whats been said. A great opportunity blown. A completely worn out type font, with a 20 year old staid symbol. Heavy, slow, old. Although not completely surprising when corporations really Own us, it’s just more “take it or leave it”- we’re the biggest”. If they don’t care about taking some brand position, how much can they care about their product and service? Getting ready to switch my miles program - If I can.

]]> http://www.identityworks.com/forum/identity-strategy/the-united-airlines-rebranding-strategy/comment-page-1/#comment-43451 Jana Brubaker Tue, 02 Nov 2010 18:44:21 +0000 http://www.identityworks.com/forum/?p=329#comment-43451 How about combining Continental with United and coming up with Contented Airlines? When is the last time you felt contented while sitting in an airplane? It could set a whole new standard for air travel. How about combining Continental with United and coming up with Contented Airlines? When is the last time you felt contented while sitting in an airplane? It could set a whole new standard for air travel.

]]> http://www.identityworks.com/forum/identity-strategy/the-united-airlines-rebranding-strategy/comment-page-1/#comment-43450 Jana Brubaker Tue, 02 Nov 2010 18:41:35 +0000 http://www.identityworks.com/forum/?p=329#comment-43450 Boeing adopted McDonald Douglas’ symbol following their merger in 1997 And apparently so successfully rebranded that McDonnell Douglas has already been forgotten, even by the naming experts. LOL! Am I ever happy I stumbled across this site! Fascinating conversations! Boeing adopted McDonald Douglas’ symbol following their merger in 1997
And apparently so successfully rebranded that McDonnell Douglas has already been forgotten, even by the naming experts. LOL! Am I ever happy I stumbled across this site! Fascinating conversations!

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