http://www.identityworks.com/forum/identity-strategy/the-gap/ Just another WordPress weblog Thu, 17 May 2012 03:36:10 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.identityworks.com/forum/identity-strategy/the-gap/comment-page-1/#comment-212344 Brian Weck Mon, 05 Dec 2011 17:20:38 +0000 http://www.identityworks.com/forum/?p=408#comment-212344 Horrendous revamp, IMO. Horrendous revamp, IMO.

]]> http://www.identityworks.com/forum/identity-strategy/the-gap/comment-page-1/#comment-43091 Scott Lerman Mon, 01 Nov 2010 18:52:20 +0000 http://www.identityworks.com/forum/?p=408#comment-43091 [SPOILER ALERT!] Tony, you'll find the newly deceased Gap logo on the hip of the angel. I've even created a snapshot that will zoom you right there! Now find the other 50 or so dead brands... <a href="http://www.gigapan.org/gigapans/62182/" rel="nofollow">http://www.gigapan.org/gigapans/62182/</a> [SPOILER ALERT!] Tony, you’ll find the newly deceased Gap logo on the hip of the angel. I’ve even created a snapshot that will zoom you right there! Now find the other 50 or so dead brands…
http://www.gigapan.org/gigapans/62182/

]]> http://www.identityworks.com/forum/identity-strategy/the-gap/comment-page-1/#comment-40740 Alina Wheeler Tue, 26 Oct 2010 12:33:51 +0000 http://www.identityworks.com/forum/?p=408#comment-40740 Good points Marius about the difference. I do not have the inside perspective about the teams and strategies, but what I do know, is that these projects taint the public perception of branding and design firms through association. Mind the GAP... the conversation about the GAP revitalization and launch (or lack of launch) strategy has entered every single meeting for brands large and small. Good points Marius about the difference. I do not have the inside perspective about the teams and strategies, but what I do know, is that these projects taint the public perception of branding and design firms through association. Mind the GAP… the conversation about the GAP revitalization and launch (or lack of launch) strategy has entered every single meeting for brands large and small.

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