http://www.identityworks.com/forum/identity-strategy/lie-to-me-a-new-brand-promise/ Just another WordPress weblog Thu, 17 May 2012 03:35:49 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.identityworks.com/forum/identity-strategy/lie-to-me-a-new-brand-promise/comment-page-1/#comment-212342 Brian Weck Mon, 05 Dec 2011 17:17:16 +0000 http://www.identityworks.com/forum/?p=460#comment-212342 Sadly, it happens every day in every business model known on Earth. Sadly, it happens every day in every business model known on Earth.

]]> http://www.identityworks.com/forum/identity-strategy/lie-to-me-a-new-brand-promise/comment-page-1/#comment-201621 Alan Brew Wed, 05 Oct 2011 06:03:27 +0000 http://www.identityworks.com/forum/?p=460#comment-201621 For a particularly egregious example of  a"lie-to-me" brand, take a look at Westinghouse: http://tiny.cc/lad5e For a particularly egregious example of  a”lie-to-me” brand, take a look at Westinghouse: http://tiny.cc/lad5e

]]> http://www.identityworks.com/forum/identity-strategy/lie-to-me-a-new-brand-promise/comment-page-1/#comment-201448 Kevin Mon, 03 Oct 2011 15:00:57 +0000 http://www.identityworks.com/forum/?p=460#comment-201448 Forgive me if I sound childlike here, but if I don't know how to get from here to there, I'll need someone to tell me the truth when he's been asked for directions. Truth is still integral in finding one's way in this world. So a brand that foregoes a promise because it doesn't want to get bogged down with truth and falsity and were advised to do as such, that's squeamish. Worse though is for Harman Kardon to "promise" they make the highest quality, most technologically advanced sound systems, except when they've made intentional efforts to the contrary and hope they get away with it. That was a lie when I was 8 years old and it's a lie today. I never dodged a spanking over shades of grey. Forgive me if I sound childlike here, but if I don’t know how to get from here to there, I’ll need someone to tell me the truth when he’s been asked for directions. Truth is still integral in finding one’s way in this world. So a brand that foregoes a promise because it doesn’t want to get bogged down with truth and falsity and were advised to do as such, that’s squeamish. Worse though is for Harman Kardon to “promise” they make the highest quality, most technologically advanced sound systems, except when they’ve made intentional efforts to the contrary and hope they get away with it. That was a lie when I was 8 years old and it’s a lie today. I never dodged a spanking over shades of grey.

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