Comments on: How not to punctuate corporate names

By: angelo sgabellone

angelo sgabellone — Mon, 20 Dec 2010 18:51:06 +0000

People its a moot arguement, the fact is the fact, it’s still a corporate signature and not necessarily an acronim and if it were, its shouldn’t be changed any way, nor should the New York Times publishing policy have any effect on the more serious creative/marketing policy of an organization’s image - eBay is eBay and bp is bp and GAP is GAP, not Gap just like USA is not Usa. The first rule of jouranlism and marketing is communication ane legibility followed by gramar and punctuation, not the other way around. Let’s try to remember, gramar was invented by typesetters to enhance ligibiity not comfort for english classes and logos were symbolic extensions of the corporate name plates of organizations.

By: Guima

Guima — Mon, 20 Dec 2010 18:27:46 +0000

If the problem is weakness, you can always emphasize the name in bold, italic, quotes, color. As designers we can’t agree in using capital letter as the only way to give strenght to a word in a sentence. Again, how would you write down in a sentence “abc”? Would it be Abc? or ABC? I would rather prefer to have it in bold: abc.

By: angelo sgabellone

angelo sgabellone — Mon, 20 Dec 2010 13:47:26 +0000

This is a silly argument, the Times style book is just that a logo or corporate signature is not. The proper usage is the corporate (control) style not the media or street interpretation. All gramatical positions aside.