Comments on: How to choose a new logo

By: SCM Designs

SCM Designs — Sat, 06 Mar 2010 00:21:35 +0000

A wonderful piece on on logo theory, development and process. Thank you for sharing this. I find your criteria to be wonderfully thorough and I appreciate the fact that you declare that designers need to step in and offer guidance. We all know not all of it may be adopted, but ultimately that is a more significant part of what they seek from us then we think or care to express.

By: Joshua Schoenaker

Joshua Schoenaker — Tue, 14 Jul 2009 08:56:27 +0000

You’re right. The Siemens logo was designed back in 1989 by Mendell & Oberer. And still standing tall. That’s German design for ya.
I like to watch Paul Rand’s view on these discussions from time to time, to remind myself not to look too deep into things concerning logodesign. LINK: http://www.youtube.com/watch?v=Ta4ef1xBeMA

By: Marius Ursache

Marius Ursache — Mon, 13 Jul 2009 13:47:55 +0000

I couldn’t agree more.
From this point of view, tne brand identity I admire a lot is Siemens. A lot has changed (and is changing) in brand communications and corporate culture, but their logo stays the same, despite the increasing rebranding trend during the past decade. Their identity manual evolves slowly but steadily, adapting the communication process to the current needs. But the logo stays the same (why change, after all?)