http://www.identityworks.com/forum Just another WordPress weblog Sat, 17 Sep 2011 16:20:38 +0000 http://backend.userland.com/rss092 en Should brand owners invest in ownership of their own ".brand" domain, or is this just one last ICANN effort to monetize a no-longer-so-important monopoly?  Three years ago, rumour first began circulating about the possibility of private ownership of top level URLs (Uniform Resource Locators). On June 20 2011, ICANN, the governing ... http://www.identityworks.com/forum/identity-strategy/from-brandcom-to-conbrand/ Truth really is stranger than fiction. Seems that some really great brands are really great liars; really excelllent at the art of deception. I just contacted Harman-Kardon, the legendary maker of higher end speakers and other stereo/surround sound equipment. I have this system I bought for my computer and one ... http://www.identityworks.com/forum/identity-strategy/lie-to-me-a-new-brand-promise/ I'll be speaking about the role of "truth" in branding at an AIGA event in mid-January 2011 (http://aigatruth.eventbrite.com/). The presentation will explore the role of truth (and lies) in building, sustaining, and evolving brands. I'd appreciate the thoughts of this distinguished forum and its guests on where and how veracity ... http://www.identityworks.com/forum/identity-strategy/truth-in-branding/