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Identity Strategy posts:
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On the Identity Forum, leading identity experts - designers, strategists and corporate brand managers - are invited to contribute thoughts and ideas on corporate branding matters.
We are happy, too, to consider uninvited contributions. And we welcome your suggestions of topics we might address together, and questions we can try to answer.
14 May 2010 | 15:16 GMT by Tony Spaeth
The United Airlines Rebranding Strategy
11 April 2010 | 19:50 GMT by Jonathan Knowles
What is the value of identity?
28 October 2009 | 18:45 GMT by Marco Rezende
For Rio: Galaxy, or Constellations?
24 July 2009 | 14:00 GMT by Clive Chajet
Why Brand is Big
01 July 2009 | 1:19 GMT by Scott Lerman
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