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Identity Strategy posts:
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On the Identity Forum, leading identity experts - designers, strategists and corporate brand managers - are invited to contribute thoughts and ideas on corporate branding matters.
We are happy, too, to consider uninvited contributions. And we welcome your suggestions of topics we might address together, and questions we can try to answer.
29 February 2012 | 20:13 GMT by Paul Burke
Does the Red Cross have it wrong?
25 June 2011 | 20:16 GMT by Dan Dimmock
From brand.com to con.brand?
25 June 2011 | 14:41 GMT by Larry Ackerman
Lie to Me - A new brand promise
22 December 2010 | 22:01 GMT by Scott Lerman
Truth in Branding
22 October 2010 | 15:47 GMT by Roger van den Bergh
The Gap flip flop flap: a rational counterview