Jonathan Knowles is the Founder and CEO of Type 2 Consulting.  He has a background in Finance (Bank of England), Strategy Consulting (Marakon Associates), Creative Brand Strategy (Wolff Olins), Brand Equity Measurement (Stern Stewart/Y&R's BrandEconomics) and Brand Valuation (Brand Finance).

This hybrid background has led BusinessWeek to call him "one of those rare financial guys who understands and appreciates marketing" and MarketingNPV to dub him "brand strategist extraordinaire with an unusual fluency in Finance." Jonathan just thinks of himself as being in the business of using branding to make companies more successful.

His articles have appeared in the Harvard Business Review, the MIT Sloan Management Review, the Wall Street Journal, Marketing Management, Professional Investor and Intellectual Asset Management.