Jerry Kuyper has twenty-five years of experience directing corporate and brand identity programs. His passion is bringing business and brand strategy to life through creativity and design.

Since establishing his firm in 2004, he has created identity programs for Boxwood Financial Advisors, Cartus, Frontier Renewal, Lodgenet, Penn Medicine, University of Rochester Medical Center and the Visiting Nurse Service of New York.

In 2006 Jerry collaborated with Joe Finocchiaro to develop a new corporate identity program for Cisco.  This work was acknowledged as "the best rebranding event in 2006" in a Conference Board review of new visual identities by independent identity consultant, Tony Spaeth.

Previously he held senior creative positions with leading design and identity consultants including Lippincott, Siegel & Gale, frog design, Landor, Saul Bass and Richard Wurman. Jerry has worked across most industries. His clients have included AT&T, Banco Santander, Cunard, DuPont, Fuji Bank, GE, 1996 Olympic Games in Atlanta, MetLife, Rizzoli, Stanford University, United Technologies, WGBH Boston and the World Wildlife Fund.

He has designed visual identities for companies including Aqua America, AT&T, Bates Worldwide, Cushman & Wakefield, Genesis Eldercare, LodgeNet, 360° Communications, Singapore Technologies, US Sprint, Times Mirror and Touchstone Films.

Jerry has a B.S. in Graphic Design from the University of Cincinnati. He then completed four years of graduate work at the Basel School of Design in Switzerland. He taught design at the University of Hawaii, Otis Parsons and UCLA Extension. In 1980 he was awarded a Fulbright-Hays grant to teach at the National Institute of Design in Ahmedabad, India.

In 1998 he was selected the Outstanding Alumnus by the College of Design, Architecture, Art and Planning at the University of Cincinnati.