Presently Senior V.P. at BrandLogic, Denis is a senior adviser with over 20 years experience helping companies develop, manage, and implement brand and business strategies. He has led the development of major branding programs for global clients such as Dell, Hilton, Monsanto, GE Aviation, AMD, National Semiconductor, Bausch & Lomb, Tata Consultancy Services, and many others.
Earlier in his career, Denis was a Partner at Prophet Brand Strategy, where he led assignments for IBM Global Services and GE. Prior to joining Prophet, Denis was an Executive Vice President at FutureBrand and a member of the firm's Worldwide Board. Earlier in his career, he held leadership positions at Enterprise IG (now Brand Union) in the WPP Group and Siegel & Gale, a unit of Omnicom.
Denis was also a director at Gartner Group, the world-renowned IT research and consulting firm, where he led a consulting practice focused on growth strategies for IT firms including IBM, AT&T, HP, Pitney Bowes, Xerox, Olivetti, and others.
Denis frequently comments on topics of brand and marketing strategy, with appearances in major media such as The Wall Street Journal, CNN, CNBC, Financial Times and the BBC. He is also a contributing author to Strategic Planning for High-Technology Businesses, rated one of the best business books by Stanford University.
Denis received a B.S. from Fordham University and an M.B.A. from Columbia University.
Posts by Denis Riney:
10 September 2009 | 18:05 GMT
Top 10 identities that should never change