Dan is an international branding and identity specialist, informed by senior-level experience alongside a number of the world's most recognized branding agencies. His contributions cover 
the full spectrum of brand development and rebranding—from strategic positioning through to implementation and roll-out—working on a number of projects throughout the Americas, Europe, Scandinavia 
and the Middle East.

He is obsessive about great brands; how they should behave, where 
and when they can add value and how they are created. As a result, 
he has worked with an eclectic array of brands across a diverse range 
of industry sectors—from national charities and television shows, through to global pharmaceutical and banking corporations.

To date, Dan's direct client experience includes: 
Action for Children (the UK's largest children's charity), Britain’s Got Talent, Citibank, E! Entertainment, FremantleMedia, Havas Media, HSBC, HSBC Amanah, Jumeirah Hotels, PepsiCo International, Qatar Foundation, Reebok, Smith and Nephew, Wyeth and Wachovia, among others.

Dan brings a genuine passion for corporate branding and as a friend (and prod) to Identityworks, he can also be credited for proposing this Identity Forum.

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