Dan Dimmock is an identity consultant and senior brand strategist at FITCH in the UAE. He has worked with a number of the world's most recognised branding agencies -- on a number of projects throughout the Americas, Europe, Scandinavia and Middle East.

His contributions have covered a full spectrum of brand development and rebranding, from strategic positioning through to implementation, for such clients as Action for Children, Havas Media, Reuters, Smith & Nephew and Wyeth.

"Dan is obsessive about great brands. How they should behave, where and when they can add value and how they are created. More than anyone I know he has personally engaged with all the new media communication platforms and manages to maintain an insatiable appetite for new business opportunities and networking." -- Peter Stimpson (Senior Brand & Design Consultant, London)

Dan brings a genuine passion for corporate branding and as a friend (and prod) to Identityworks, he can also be credited for proposing this Identity Forum.