On the Identity Forum, leading identity experts - designers, strategists and corporate brand managers - are invited to contribute thoughts and ideas on corporate branding matters.
We are happy, too, to consider uninvited contributions. And we welcome your suggestions of topics we might address together, and questions we can try to answer.
22 October 2010 | 15:47 GMT by Roger van den Bergh
The Gap flip flop flap: a rational counterview