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Noteworthy identity work of our times, as reported in Tony Spaeth's annual article
in The Conference Board Review, the Conference Board's magazine for business leaders...
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AkzoNobel
Bell
CEC Bank
Devon
Edison Learning
Grant Thornton
LodgeNet
Thomson Reuters
Walmart
Xerox |
ArcelorMittal
Brocade
Brussels Airlines
Cision
Covidien
Daimler
Delta
Experian
The Joint Comm.
Johnson Controls
Nielsen
Nokia Siemens Networks
The Paley
Princeton U. Press
Tyco Electronics
Unum
Vale |
Alacatel Lucent
Alliance Boots
Cisco
Credit Suisse
Intel
Intelsat
Kodak
Manpower
NXP
Phoenix
Reliance ADAG
Rockwell Collins
Sensata
Sistema Telecom
Vivendi |
Alltel
AT&T
CA
Chemtura
EDF
Intel
Outward Bound
Sprint
The Standard
Visa
Wolters Kluwer
YWCA |
Abbey
Aflac
Assurant
BASF
Bausch & Lomb
BT
Cardinal Health
Genworth
Hankook
InBev
Invista
Smith & Nephew
Unilever
UPS
Yellow Roadway |
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Arcelor
BBDO
BearingPoint
Cargill
Centerpulse
ConocoPhillips
Gateway
Pepsico
Seagate
Thrivent
Wyeth |
Accenture
Altria
Amersham
Computer Assc.
ElPaso
GlaxoSmithKline
JPMorganChase
Morgan Stanley
RBC Financial
Simplex |
3com
Arthur Andersen
BP
Covisint
ExxonMobil
France Telecom
Hughes
Ingersol-Rand
Nationwide Insur.
Pharmacia
Sensient
Syngenta
Verizon
Worldcom |
Agilent
AstraZeneca
BD
Canadian Airlines
Citi
Clarica
Corus
Firepond
Hyperion
Invensys
Marconi
ON Semiconductor
PerkinElmer
SGI
Starwood
UnitedHealth |
Alstom
Ameren
Bank of America
BondMarket Assn Celera
Cendant
Commonfund
Diageo
Dynegy
Fortis
Hilton
HSBC
ITT Industries
Iridium
Knight Ridder
MCI Worldcom
Pricewater- houseCoopers
UBS
Vivendi |
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Bell Atlantic
British Airways
Ciba
Credit Suisse
Dow Jones
Energis
Enron
Flowserve
Fort James
Humana
Malden Mills
Meritor
Next Level
Novartis
Primedia
Solutia
The Hartford
U. S. Airlines |
360°
Concert
Covance
Dun & Bradstreet
Earthgrains
Footstar
Imation
LG
LockheedMartin
Lucent
McGraw Hill
NCR
Nortel
Pharmacia
& Upjohn
Tenneco |
Aramark
ComEd
FedEx
MTA
National Semiconductor
Northeast Utilities
Pentegra
SBC
Travelers Group
Unicom
USF&G
Vanstar
Xerox |
Actava
Ameritech
Cigna
Gillette
Harcourt General
Hormel
Host Marriott
Mobilemedia
Osram Sylvania
Samsung
Time Warner
U.S. Postal Service
United Airlines
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Clinicorp
Continental Can
Dell
Dodge
Eastman
Fortis
Hilton
Itochu
Merck
NationsBank
NEC
Phoenix Home Life
Supervalu
Viatech |
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Aquarion
BT
Continental Air
Gemini
Kaleida
KFC
Nat'l Audubon Soc.
Novaterra
P&G
Taligent |
Cooper
Ernst & Young
Harper Collins
Hilton Int'l
Hyatt
Kmart
Viacom |
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Other Spaeth articles:
"Designing Cultural Change"
IDENTITY magazine, September 2006; in English as written, or Russian as published
What Chinese Companies Need to Know about Corporate Branding
China Business Management Review,
September 2005
Editor En Rong Hui interviews Tony Spaeth, in English as submitted or Chinese as edited.
“Diagnosing Corporate Identities”
Design Management Journal,
Winter 1991;
early thinking on components of identity.
“Corporate Names: Separating the Men from the Boys”
Across The Board,
November 1990;
categorizing 1960-1989 name changes listed by the New York Stock Exchange. |
