This site celebrates the use of corporate identity as a management tool, and credits corporate leaders and designers around the world for outstanding work.
Identity issues: What makes a logo "great?" Are we running out of names? etcetera. Ideas, thoughts, observations on a variety of identity issues.
(Also see Identity Forum)
Archive: Logos
of our times Annual reviews as published in
"The Conference Board Review;" other articles by Tony Spaeth.
Useful identity tools
One approach to how it's done; components, process, and disciplines.
On Identity Forum, a global list of identity experts – leading designers, strategists and corporate brand managers – share their thoughts on corporate branding matters.
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